Liebig meat extract (2)

To publicise the new product, they had to adopt new marketing strategies. At the time, it was fashionable among merchants to advertise with cards illustrated with lithographs of popular subjects. Around 1870, also the Liebig company started to give away sets of picture cards with each package of meat extract. The cards were quite popular in Germany, France, Italy, Belgium, and England, but there were also Russian, Hungarian, Swedish, or Bohemian editions. When the Liebig company stopped producing trading cards in 1975, thousands of card sets had been issued. Their high quality of printing and design had made them collectors items already from the very beginning.

For more information, read the article by Oscar and Orlando Sanguinetti